Running a small business in Brent means standing out both online and offline. With more and more people searching on Google Maps and Google Search for local shops, restaurants, and services, having a strong Google My Business (GMB) profile is no longer optional — it’s essential.
That’s why we’ve created this quick guide (and infographic) to help you set up and optimise your GMB profile. By taking a few simple steps, you can improve your online visibility, build customer trust, and attract more foot traffic to your business.
Step 1: Sign In
Go to Google Business and sign in with your Google account. This is where you’ll manage your profile.
Step 2: Add Your Business
Click “Manage now” and enter your business name. Don’t forget to choose the right category (e.g., “Hair Salon” or “Plumber”) — this helps Google connect you with the right customers.
Step 3: Set Your Location
If you have a shop or office in Brent, enter your full address so customers can find you easily on Google Maps. If you work at customer locations (e.g., mobile hairdresser, tradesperson), list your service areas instead.
Step 4: Add Contact Info
Include your phone number, website, and email so customers can reach you directly. If you don’t have a website, you can even create a free one through Google.
Step 5: Verify Your Business
Google will ask you to verify your business, usually by postcard, phone, or email. This step is important to confirm you’re the rightful owner of the listing.
Step 6: Optimise Your Profile
This is where the magic happens. An optimised profile boosts your visibility in local searches and builds trust.
- Complete all sections – the more info, the better.
- Use relevant keywords – e.g., “24/7 Emergency Plumbing in Wembley, Brent”.
- Add high-quality photos – show your shop, products, team, and logo.
- Get reviews – and reply to them to show you value feedback.
- List services/products – with details and pricing if possible.
- Add attributes – like “Pet Friendly” or “Wheelchair Accessible.”
- Enable messaging – so customers can chat with you directly.
Why This Matters for Brent Businesses
With thousands of residents and visitors searching for services in the Borough of Brent every day, being easy to find online means more customers walking through your door. In fact:
- Nearly 46% of all Google searches are local.
- Businesses with complete profiles get 7x more clicks than incomplete ones.
- Profiles with photos get 42% more direction requests and 35% more website visits.
Next step: View our infographic below and start setting up your profile today.
Get Free Support Setting Up Your Profile
Setting up and managing a GMB profile can feel overwhelming — but you don’t have to do it alone.
Through the Brent Business Digital Support Programme, local businesses can access free training and 1:1 digital support to help with:
- Setting up your Google My Business profile
- Using social media to attract new customers
- Creating QR codes and digital marketing tools
- Building a strong online presence
How to Get Started
- Complete the registration form to express your interest.
- Expect to be contacted by the team within 48 hours to schedule your one-to-one consultation.
- Attend the tailored sessions and actionable workshops according to your needs.
- Begin implementing your action plan with ongoing support to guide your progress.
Go to Google Business and sign in with your Google account. This is where you’ll manage your profile.
