Introduction
Rowena Lutu, founder of On A Stick, a mobile dessert business in Hillingdon, joined the London E-Business Support Programme to sharpen her digital skills and grow her brand.
The result?
A surge in visibility, improved client engagement, and a clear strategy to secure high-value bookings.
About On A Stick
Launched in 2023, On A Stick delivers gluten-free waffle pops and dessert experiences across London. Spotting a niche in live dessert catering, Rowena set out to serve everything from corporate events to community fundraisers. But without a clear digital strategy, growth was limited.
Support from London Business Partnership
Through one-to-one support and tailored training, Rowena gained a practical content strategy. She used scheduling tools to post during key seasonal periods—such as Halloween and Christmas—boosting engagement during high-traffic times.
She also:
- Improved her Google Business Profile to drive local search traffic
- Enhanced her website and social media profiles
- Adopted WhatsApp Business to streamline client communication
- Used QR codes for easier payments and on-the-go marketing
Results
With a polished digital presence, Rowena pivoted away from low-return markets and began targeting more strategic audiences like event planners and corporate teams.
She secured multiple bookings for Christmas 2024 and built momentum heading into the new year. Her new marketing confidence is helping her refine both her offer and her brand story.
Explore our full range of business support programmes to see how we can help your London-based start-up grow with free expert advice.