Background
Dee’s Beauty is a local salon based in Wembley, run by Dharmistha Govind. With a loyal client base and a strong reputation for beauty services, Dee was keen to expand her digital presence, particularly on Instagram, to attract new clients and showcase her expertise.
Through the Brent Business Digital Support Programme, Dee sought support to build her confidence in using social media effectively to promote her salon.
Goals
The support sessions focused on three main objectives:
- Equip Dee with the skills and confidence to use Instagram and Facebook as marketing tools.
- Create a consistent online presence to showcase her services and attract new customers.
- Ensure her online platforms linked seamlessly with her booking system.
Ensure her online platforms linked seamlessly with her booking system.
Our Approach
We worked closely with Dee over two in-person sessions, tailoring support to her needs and learning style. Key focus areas included:
Instagram Essentials
- Creating posts and reposting them to Instagram Stories.
- Setting up Highlights to organise FAQs, booking info, services, prices, reviews, and before-and-after photos.
- Using location- and service-based hashtags strategically.
Profile Optimisation
- Refining her Instagram bio with relevant keywords.
- Adding booking and contact buttons for quick client access.
- Setting up a Linktree account to consolidate her Instagram, Facebook, and Treatwell links.
Integration with Other Platforms
- Linking her Treatwell calendar to her Google My Business listing for easy online bookings.
Outcomes
Following the sessions, Dee has gained the confidence and skills to manage her own digital marketing:
- Instagram-Ready: She can now create engaging posts, share them to stories, and save them in highlights.
- Professional Profile: Her Instagram profile is optimised with a clear bio, booking links, and service highlights.
- Stronger Online Presence: With Linktree and her Treatwell booking calendar connected across platforms, clients can easily discover and book her services.
- Digital Confidence: Dee feels empowered to continue building her brand online and engage new customers through social media.
"I was very pleased with the support I received from Deryck and Khaylen. They helped me improve Dee’s Beauty Instagram page. They also helped me to optimise my bio, post and create a linktree page, which they showed me how to add as a link to my Instagram page. Dee’s Beauty really benefited from their help. Thank you so much, Deryck and Khaylen, for your support!"
Client Impact
Dee now has the confidence to promote her salon consistently online, making it easier for clients to find her services and book appointments seamlessly. By adopting these digital tools, she has strengthened her brand presence and set the foundation for long-term growth.
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