When Wembley Stadium lights up on match day or concert night, tens of thousands of visitors pour into Brent. They’re hungry, they’re ready to shop, and they’re looking for places to eat, drink, and explore.
But here’s the problem: if your business isn’t visible online, you could be missing out on a huge opportunity to attract them.
The Reality: Today’s Customers Search First, Spend Second
Visitors to Wembley don’t wander the streets hoping to find a good restaurant or café anymore. They pull out their phone and search:
- “Pizza near Wembley Stadium”
- “Best pub near Wembley Arena”
- “Shops open near Wembley Park”
If your business doesn’t appear in those search results, they’ll end up spending their money somewhere else.
Why Many Brent Businesses Are Invisible Online
Even long-standing local businesses sometimes struggle to get noticed because of:
- No Google Business Profile: Many SMEs haven’t claimed or optimised their free profile.
- Lack of reviews: Customers trust businesses with recent, positive reviews.
- Outdated websites: Slow-loading, non-mobile-friendly websites drive people away.
- Minimal social presence: If you’re not posting on platforms like Instagram or Facebook, you’re invisible to visitors planning their trip.
The Missed Opportunity
On a sold-out Wembley event day, the stadium alone attracts 80,000+ people. Add in arena visitors, hotel guests, and tourists — and Brent is buzzing with potential customers.
Now imagine:
- Just 1% of those visitors finding your business online.
- Even a fraction of them stopping by, booking a table, or ordering takeaway.
That’s hundreds of potential new customers — in a single day!
How to Make Sure Customers Find You Online
The good news?
Getting visible isn’t as hard (or expensive) as you might think. Some quick wins include:
- Claim & optimise your Google Business Profile – update your photos, opening hours, and add keywords like “near Wembley Stadium”.
- Encourage happy customers to leave reviews – recent reviews can boost your ranking instantly.
- Use Instagram Stories & Facebook posts – let visitors know you’re nearby and ready to welcome them.
Make sure your website is mobile-friendly – most visitors will be on the go.
Where to Get Free Support
If you’re a solo entrepreneur, small or medium size business in Brent, you don’t have to figure this out alone.
The Brent Business Digital Support Programme (funded by Brent Council) offers free one-to-one mentoring, workshops, and practical training to help you:
- Improve your online visibility
- Attract more customers on big event days
- Build long-term digital confidence
Running until September 2025, places are limited and offered on a first-come basis.
How to Get Started
- Complete the registration form to express your interest.
- Expect to be contacted by the team within 48 hours to schedule your one-to-one consultation.
- Attend the tailored sessions and actionable workshops according to your needs.
- Begin implementing your action plan with ongoing support to guide your progress.
