This is a two- day workshop designed for London based start-ups, micro and SME business owners and emphasise the close link between marketing and finance especially in relation to,
- Your initial launch and on-going viability
- How to scale or grow the business
Our workshop will help you to focus on the direction you want to take your business in marketing and finance terms and how marketing, finance understanding and sales is the engine that drives business growth. We will be looking at marketing as an outcome of understanding your value proposition(s) developed using the Business Canvas Model (BCM). We will also use this tool to understand the financing of the key building blocks of your business.
Workshop 1: Developing a Business Value Proposition and Marketing
With the thousands of messages we receive every day, traditional and social media, it is a wonder that our customers can hear us to learn how we can help them or add value.
This one -day interactive workshop will start by looking at analysing your business model and developing/reviewing your value proposition. From this we can then start to consider in detail, marketing tools for the business.
Our aim through this workshop is to reinforce marketing as one of the key activities in establishing the business venture and its future growth, also how flexibility in your approach is essential to meet the ever-changing demands of your clients.
The workshop will cover:
- Defining your marketing strategy and refining for the future using simple tools and/or steps
- Understanding what your value proposition is
- The effectiveness of social media and/or traditional media – what best suits you
- How are you identifying new opportunities?
- How do you access/create a new target audience?
- Do you need to have a brand identity – How to create one in 5 easy steps
- Impact of GDPR
- How do/are you measuring the success of your marketing activities?
Attendees will walk away with 3 action points that relates to individual marketing activities and/or strategy together with top tips/tools and apps to make attendees more effective in promoting the business.
This is designed to cover most aspects of your business finance. The objectives of the workshop are to help you:
A- Develop a greater understanding about financial matters
B- Build confidence in cash flow forecasting, making a profit and managing your money
Our aim through this workshop is to reinforce the handling of finance as one of the important tasks in running a successful business. We will learn or revisit the costs of starting and running the business, determine the current financial situation and how to finance your business
The workshop will cover:
- Understanding costs, projected profit and loss accounts and balance sheet
- Gross Profit Margin and breakeven analysis calculations
- How to interpret the changes in the gross profit margin % as a measure of business performance
- Profit and Loss and Cash flow Forecast – how to improve your profitability and cash flow
- Pricing models/strategies/budgeting
- HM Revenue & Customs
You will walk away with a better understanding of financial modelling and budgeting in relation to costs as well as key tips/tools, software and Apps that will make them more adept in running a successful business.
At the end of the second day and after the two sessions, we will review the developed blocks of the BMC in conjunction with your financial plans